Your Daily Dose of Digital – 11/07/22
The Daily Dose of Digital 💉👾Daily (almost) digital marketing news & tidbits of tech which can help businesses deliver great experiences.
Published Date: 2022-07-11
Created Date: 2022-07-11
Author: James Gray
Happy Monday folks! Hope you all had amazing weekends and, for those of you in the UK, I hope you managed to bask in the glorious sunshine, getting some much-needed R&R for the week ahead. Whether you watched Wimbledon, or vegged out in the paddling pool, I’m sure you’re ready to smash your Monday.
Today’s Daily Dose of Digital focuses on an announcement by Google concerning just how much of a website’s HTML it actually crawls when analysing a site for search. Basically, excluding CSS, JS etc, Googlebot can only crawl the first 15MB of a page.
This was doing the rounds and causing some serious discussion, with many LinkedIn SEO commenters highlighting the importance of making sure your most valuable content features in that first 15MB. However…
…When you actually dig into it – does it really matter?
Some things John Mueller and other Google spokespeople share can catch fire and fly aroudn LinkedIn and other digital channels with little-to-no need. This had digital marketing executives and managers asking all sorts of questions about their content, some even looking to keyword-stuff the first part of their main pages.
But, in truth, with the average web page being around 2MB in HTML code, who the heck does this apply to? In this instance, does size even matter?
If this conversation has prompted anything positive, it’ll be developers and digital marketers looking at their average page size, perhaps looking to optimise page speed / FCP / TBT / TTI etc (which we all know is a fundemental challenge when it comes to CWV (Core Web Vitals) and is now impacting Google rankings through the page experience algorithm).
Let me know your thoughts in the comments below. Is there any value in this information from Google? I’d be keen to hear your opinions.
Leave a Reply